My Expertise
Whether you’re just starting a campaign, or you’re midway through and need extra support, let me support your strategic goals with copy and concepts that will activate and inspire your target audiences. My services include:
Support in broad, multi-media campaign development + concepts + copy
Social media planning + copy development
Knowledge translation
Magazine writing, editing
Website copy
Feature articles + profiles
Q&A interviews + short profiles
Brochure copy
Newsletter copy
Advertising copy
Advertorial copy
Recent Projects
Innovative Innisfil 2030 Community Strategic Plan: Innovative Innisfil 2030 (writer/collaborator on mission, vision, strategic goals & objectives)
Innisfil Culture Master Plan Final (writer/collaborator on mission, vision, strategic goals & objectives)
University College Fall 2019 Magazine (co-editor)
2018 ParticipACTION Report Card on Physical Activity for Children and Youth (writer, various pieces, including the highlight report)
University of Toronto’s 2018 “Hart House for You” campaign (writer for various pieces)
““Working with Valerie was a fantastic experience. She very quickly became acquainted with our organization’s brand and tone of voice and executed on our large and complex project on time and on budget. Her ability to translate knowledge is strong and she was able to take academic and heavily scientific information and distill it into easy-to-understand copy. Valerie’s passion, enthusiasm and interest for the areas of physical activity, public engagement and wellness was much appreciated and came through in her work. Having Valerie onboard felt natural as though she was an extension of our in-house team. We look forward to working with her again in the future.” ”